MYTH #7: “We Do It for Love” vs. the Financial Realities of a High-Volume Business

by | Jul 3, 2025

“Dogs are our life.”
“We do it out of love.”

These are the phrases repeated for years by the owner of Balihara Ranch kennel.

But what if love isn’t the real driving force — what if it’s the numbers?
What if behind those heartwarming statements lies a massive business model, far removed from ethical breeding?

€1,000 to €2,500 per Puppy × 100 to 150 Puppies Annually

According to studbook records, Balihara Ranch kennel produces between 100 and 150 Swiss Mountain Dog puppies annually.

The price per puppy ranges from €1,000 to €2,500. Background data is available in https://balihararanch.review/a-love-for-dogs-or-just-a-brilliantly-disguised-business/

That translates to an average of €175,000 to €200,000 annually — from just these breeds.

And that’s not even counting other revenue streams: 

  • sales of additional breeds (e.g., Norfolk Terriers),
  • stud fees from in-house sires,
  • litters brokered under other kennel names.

Over a breeding career spanning 25 to 30 years?

We’re talking about hundreds of thousands — if not millions — of euros.

The question is:

Is this still a labor of love and passion for dogs – or a high-volume breeding operation with a crystal-clear objective: profit?

Expenses? In a Kennel Where Corners Are Cut – Except on Quantity

Of course, some expenses are unavoidable – dog food, basic care, vet check-ups.

But at Balihara Ranch, the cost-cutting pattern is evident:

This model is designed to minimize overhead and maximize output – like any well-run factory. Except here, the ‘products’ are living beings.

The question is:

Is this still ethical dog breeding fueled by passion – or rather a canine production system, engineered for financial optimization?

Contrast: Public Statements vs. Operational Reality

Publicly, we hear talk of “a family-run kennel,” of love, of values.

But behind the curtain, the reality is stark:

  • female dogs are bred 5 to 8 times in their lifetime,
  • the gap between litters is as short as 4–6 months,
  • puppies are marketed through hundreds of ads and intermediaries,
  • dogs are continuously replaced.

The question is:

Is this still a passion-driven breeding practice, rooted in love for dogs – or rather a quiet, high-volume system, designed around production, not connection?

Conclusion: Love Is Measured in Actions – Not Revenue

If something is truly “done out of love,” you can see it:

  • in devotion to quality, not quantity,
  • in dignity, not the size of the margins,
  • in how much of that love the dog experiences — not just the owner’s bank account.

The owner of Balihara Ranch says the dogs are her family.

But you don’t raise 3,000 puppies and call it a family.
You don’t list your family in 600+ online ads.
And you don’t run your family through a conveyor belt – just to meet the next production deadline.

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